__________ explains that while _________ bills itself as a production company, it's really a hybrid of an advertising agency, production house, and multimedia content factory that has dialed into the low cost of entry and pervasiveness of the Web. ____________'s mission is to place the Web at the center of all advertising, exploiting it to make marketing cheaper, faster, and more effective -- across all platforms. "We are the model for what the future of an agency is going to look like."