fuzzypuzzle

The New Brooklyn Cookbook

Christmas gift idea? Most of my fave restaurants in Brooklyn repped.

 

New Pepsi Logo (Ahem, Brand) Pricetag, Several Hundred Million?!

Hey, I don't want to sh%t where I eat, but several hundred million seems a little steep even to me. Kudos to the Arnell group for landing the con job (Ahem) account. They undoubtedly have a very big thesaurus that has lot's of variations for words like "movement", "action" and "heritage".  In their defense, they did make this cute video about the process of redrawing the Pepsi stripe (originally swiped from Coca Cola) and choosing a more contemporary typeface. Read more about conning hapless corporations with bullshit design speak over at Gawker.