Can we all agree that Showtime is widely regarded as HBO's less talented little brother? So you'd think they'd want to step up and distinguish themselves with clever advertising campaigns promoting their two Emmy nominated shows Weeds and Dexter.
So this is what they came up with. As far as I can tell "concept" one is : Showtime = Pin Up Girls. Huh?!
And "concept" two : Dexter is on Magazines. WTF?! I dunno, is it me? It's them, right?
Microsoft is planning a $300 million Microsoft advertising campaign starring Jerry Seinfeld in an attempt to counter the success that Apple has had with their PC vs Mac ads.
This is typical Microsoft style (we don't get it ... so let's throw money at it!) It's a very out-of-touch, very big gamble for several reasons.
Seinfeld is apparently very expensive!
Seinfeld is no longer relevant or particularly funny (see the Bee Movie.)
Seinfeld is old (20 + years older than Justin Long, the annoying Mac guy).
Seinfeld just doesn't seem like the kind of guy who uses a computer.
I'm actually a little surprised that Crispin Porter & Bogusky, the supposedly HOT and HIP young Miami ad agency, pitched this as the solution to Microsoft (?!) Unfortunately they get the $300 million up front, even if the campaign crashes and burns.
"A signature is practically all you need to get any 2008 Volkswagen"
Considering the current state of the economy, the credit crisis, the housing crisis and the ongoing war in Iraq; it seems reprehensible to utilize irresponsible baiting tactics like this in advertising. I'm really beginning to suspect that advertising might be a bad influence on American culture ... despite the long history of wonderful things it's provided us with.
This ad really speaks to me, because what guy doesn't love a little late-afternoon surf casting after a hard day at the office?
This "concept" exceed expectations by going beyond juvenile to laughable. This is like an ad designed by Homer Simpson ... "mmmm beer, mmmm girls." And what's up with that tagline? Drop Dead Refreshing? what does that even mean?
I often find myself wondering how ad agencies get away with charging the type of money they do. To call this a "concept" would be using the term loosely. It looks like they found a cheap stock photo and added some ill-advised typography.
And I'm just taking a guess here, but I'd assume the intended audience for the ad would be women, so why not develop something that isn't sexist and doesn't portray potential customers as retarded. Normally, I'd feel bad for the whoever had to pitch this atrocity... but BlueFly apparently
liked it enough to shell out an obscene $55,270.00 for a full page in New
York Magazine. (WTF?!)