fuzzypuzzle

Some Decent Fall TV Logos

For the most part, television show logos are throwaway crap. I'm always amazed that the networks throw millions of dollars at developing these shows, but can't spend a few more bucks on the wrapper. FX has proven to be one of the exceptions to the rule (HBO generally does a great job too). The eerie gothic/deco influenced logo for the new Ryan Murphy show, American Gothic, is so unexpected and weird, it sets the tone for the show perfectly. And the double "N" slash for The Ringer logo is a clever nod to the show's premise of overlapping twins pretending to be a single person. Both logos communicate ideas. This is what good design does. So everyone else in the newtwork marketing and design departments — your fired.

Why Advertising is a Much Better Career Choice Than Graphic Design

Guy 1: Dude, we just landed that Agent Provocateur account.

Guy 2: Cool. So, who do you want to see naked?

Guy 1: Uh, I dunno. That crazy chick on that HBO show seems fun. And she's definitely okay with being naked. 

Guy 2: Good call. I'll have my assistant book us a flight to L.A. [fist bump]

 

Book Track — Dumb and Even Dumberer

"... a radical new technology ... the largest advancement in reading..."

Badvertising — Book Track

This ad has absolutely nothing to offer or inform potential customers regarding the functionality of the Book Track app. (Although it's a really stupid product anyway.) Soundtracks to books?! Really?! Petra Nemcova does have really great legs though.

 

_______________

__________ explains that while _________ bills itself as a production company, it's really a hybrid of an advertising agency, production house, and multimedia content factory that has dialed into the low cost of entry and pervasiveness of the Web. ____________'s mission is to place the Web at the center of all advertising, exploiting it to make marketing cheaper, faster, and more effective -- across all platforms. "We are the model for what the future of an agency is going to look like."

The Huffington Post Needs a New Photo Editor

Google Chrome Speed Tests — Video

I tip my hat to you, Advertising guy.

Morning Glory DVD Cover

"Okay, so we want this to be really insipid. Like, complete pandering. So I'd like all of you to have really stupid expressions on your faces, like borederline retarded. Harrison, that's perfect! You nailed it. You're a pro! And you, Toots, kick up your leg like you're in a movie from 1960."

Trending — Curving Ornamental Poster Typography

Curving ornamental typography should only be attempted by professionals (ideally Chris Ware). The Innkeepers logo is very well done, although I might have omitted either the gradated tone OR the big white drop shadow — as it's a little busy. The logotype for Zack Snyder's Suckerpunch on the other hand, is a typographic abortion of epic proportions. This designer clearly knows just enough about type to be dangerous. I'm apalled that this is actually the final treatment for a 100 million dollar marketing campaign. A more detailed post about the innumerable typographic attroctities committed in the Sucker Punch logo forthcoming.

Thor Poster FAIL

Really? Putting the type right across the characters faces? This is your solution? You're fired, dude.