Microsoft is planning a $300 million Microsoft advertising campaign starring Jerry Seinfeld in an attempt to counter the success that Apple has had with their PC vs Mac ads.
This is typical Microsoft style (we don't get it ... so let's throw money at it!) It's a very out-of-touch, very big gamble for several reasons.
Seinfeld is apparently very expensive!
Seinfeld is no longer relevant or particularly funny (see the Bee Movie.)
Seinfeld is old (20 + years older than Justin Long, the annoying Mac guy).
Seinfeld just doesn't seem like the kind of guy who uses a computer.
I'm actually a little surprised that Crispin Porter & Bogusky, the supposedly HOT and HIP young Miami ad agency, pitched this as the solution to Microsoft (?!) Unfortunately they get the $300 million up front, even if the campaign crashes and burns.
Not to mention that on Seinfeld, Jerry had an old Mac sitting on the desk in his apartment. Just do a Google Images search for "Seinfeld Mac."
Posted by: Kev | August 25, 2008 at 09:43 AM