I often find myself wondering how ad agencies get away with charging the type of money they do. To call this a "concept" would be using the term loosely. It looks like they found a cheap stock photo and added some ill-advised typography.
And I'm just taking a guess here, but I'd assume the intended audience for the ad would be women, so why not develop something that isn't sexist and doesn't portray potential customers as retarded. Normally, I'd feel bad for the whoever had to pitch this atrocity... but BlueFly apparently
liked it enough to shell out an obscene $55,270.00 for a full page in New
York Magazine. (WTF?!)
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